World Telemedia Barcelona 2026 brought together carriers, aggregators, and networks from across the globe for two days of meetings, panels, and deal-making. Our team was there, and here are the key takeaways.
Carrier partnerships are evolving
The biggest theme at this year's event was the shift in how carriers view their relationships with performance networks. There's a clear move toward fewer, deeper partnerships rather than working with dozens of traffic sources.
For networks like Clickstream that invest in compliance and traffic quality, this is good news. Carriers want partners they can trust, and that trust is built through transparent reporting and consistent quality.
Compliance is tightening, but that's not a bad thing
Several panels focused on new compliance requirements coming into effect across European and MENA markets. While this adds complexity, it also raises the bar for entry and rewards networks that take compliance seriously.
Multi-channel is the future
The days of running campaigns on a single traffic source are over. Every successful network at the event was talking about diversification across Google, TikTok, Meta, and native platforms. This validates the approach we've been building at Clickstream since day one.
Looking ahead
We left Barcelona with several new carrier partnerships in the pipeline and a clearer picture of where the industry is heading. The next World Telemedia event is in Johannesburg in June, and we'll be there.